Promote FSC®

Making a difference through the market

zoomPromoting FSCFSC makes lasting, positive changes in forests worldwide by creating incentives for good forest management. The main way we do this is through certification which allows these good practices to be recognized by businesses and consumers - the FSC label helps promote responsible forestry worldwide. Market demand tells forest managers and owners that FSC certification is good for business.

Promoting FSC not only helps forests, it also helps educate consumers, increase supply and brings benefits to your business. The graph at left shows some of the many ways that Certificate Holders utilize FSC in their marketing and promotion, including in-store to consumers and to other businesses.

This section introduces some of the global initiatives that FSC uses to promote good forest management and the FSC label, including the FSC Marketplace (beta) and FSC Friday. Both offer opportunties for Certificate Holders to be involved.